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Juliana Wise is a dreamer who pushes through difficult or impossible and delivers results.  A high achiever who expertly pulls from her experience in executing over 75 events, retail operations and e-commerce projects for her clients while ensuring that their internal and external brands remain at the center of what she does. 

Having executed projects within a portfolio of brands in the Brick and Mortar and E-Commerce space, Juliana expertly pitches, plans, manages and rolls out initiatives that effect or utilize Marketing, IT, digital, facilities, legal, HR, Retail Operations, Merchandising, Finance and Executive teams.  Juliana’s ownership of her projects and transparent, clear and timely communication style allows her teams and clients to remain confident in the execution of their projects and focus their energy where it matters.

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I have a deep desire to organize, strategize and plan, to learn, a strong ambition to execute, a love for Excel and Smartsheet, the strength to communicate in tough situations, an eye for quality, an instinct to find what matters and an embarrassing love for shoes.                                   

My goal is to make my clients look good.  


I watched my father’s barrier breaking, intentional, inspiring and inspirational yet humble approach to achieving and used his strength as inspiration to be strategic, follow my wildest dreams and never settle.  This drive, coupled with my mother’s creativity has developed my versatile approach to business’s biggest projects and problems.


I believe in compassion, openness, honesty, people first, customer centricity and providing products that help people be their best self.  I live to help people, celebrate people, add value and provide clarity.


Growing up I remember the pain of not finding apparel that fit my body well, allowed me to express who I was or made me feel good about myself.  While working at my High School job at a sneaker store in the mall, I realized that the teams who supported the stores for brands all over the world were “Operations” and made it my goal to figure out how to help bring better products to locations across the world. 


It wasn’t until college that I learned the joy that comes from curating experiences and leading projects.  Throughout my career, I developed an expertise for developing a plan to execute major projects, ensuring that each milestone is skillfully planned, providing each stakeholder with exactly what they needed to thrive in their area. 


I enjoy planning, communicating, developing and creating beautiful things, moments and feelings.



After 15 years of building an expertise in execution and deep knowledge the retail industry, I would love to support your needs!

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